Glossary
The terms used across Sauti and this documentation.
| Term | Meaning |
|---|---|
| Audience | A saved set of rules that decides who receives a send, a journey or a walk list. Recalculated each time it is used |
| Approval | A second authorised person releasing a send that needs it |
| Call bridge | The service that connects two phones without either seeing the other's number |
| Campaign | One candidate's or cause's workspace inside an organisation |
| Commission | Sauti's agreed share of donations, frozen on each donation |
| Content screen | The automatic check for hate speech and incitement on every message |
| Data controller | The party that decides why and how personal data is used: your campaign |
| Data processor | The party that processes data on the controller's instructions: Sauti |
| Delivery report (DLR) | The network's confirmation that a message was delivered or failed |
| Donated funds | Net donations held by Sauti for a campaign using Sauti's default channels |
| Field app | The Sauti Field Android app for volunteers and polling agents |
| Frequency cap | The maximum number of messages one person can receive per day or week |
| Holdout | An A/B test group that receives nothing, to measure the effect of messaging |
| Journey | An automated sequence of waits, conditions, sends, tags and tasks |
| Masked value | A partly hidden contact, such as 07•• ••• •42 |
| Merge field | A placeholder such as {first_name}, filled in for each recipient, with a fallback for missing values |
| Opt-out | A person's instruction (STOP, ACHA, SITAKI) to receive no more messages |
| Organisation | Your Sauti account. A party organisation can hold several candidate campaigns |
| Part | One SMS segment: 160 standard characters, or 70 for other characters |
| Passkey | A phishing-resistant sign-in using your device's screen lock or a security key |
| Quiet hours | 21:00 to 07:00 Nairobi time, when promotional messages are not delivered |
| Reserved funds | Wallet money held for sends that are running |
| Reveal | An audited operator action that shows one sealed contact value for a lawful reason |
| Scope | The campaign and geographic area a person's role covers |
| Sender ID | The name or number a message appears to come from, approved per network |
| Suppression | A block on messaging a person, at channel, organisation or platform level |
| Tenant | Another word for an organisation on the Sauti platform |
| Wallet | Your prepaid balance for messaging and paid services |